Transforming dealer operations across India with a real-time, SAP-integrated platform

Company overview

The cement industry is a core part of the construction sector, enabling infrastructure and development.

The company is one of India’s flagship cement manufacturers with multi-state plant and dealer operations. Real-time visibility into the pan-India dealer network is core to channel performance.

Dealer process digitization
Order management automation
Real-time sales analytics
Industry
Cement
Total employees
5K+
Engagement area
Modern Workplace
Focus
SAP management

Core business challenges

  • Manual invoice and ledger distribution
  • Limited managerial visibility into channel health
  • Fragmented BTL and campaign execution
  • Order tracking dependent on phone and email
  • Loyalty programmes hard to scale nationally

Technical challenges

  • SAP ECC6.0 with no native dealer or mobile interface
  • No middleware to expose SAP data to channel partners
  • Manual KPI aggregation across regions
  • No mobile-first interface for field sales officers
Teams impacted
Dealers & retailers
Sales officers
Marketing
Sales ops
Loyalty team

Solution

Dealer self-service platform

Web and mobile application giving dealers one login to place orders, download invoices, view ledgers, redeem loyalty points, and access live schemes.

Pan-India sales officer workspace

Dashboards tracking 15+ KPIs with place-order-for-dealer capability and real-time SAP data through a WCF middleware service.

Loyalty and engagement engine

Configurable points credit/debit, gift catalogue, exclusive schemes, multi-language support, and BTL allocation with approval workflows.

Outcomes

10K+
Active users
1K+
Loyalty program users
90%+
Faster order placement
75%+
Less time tracking orders
80%+
Less manual work
15+
KPIs tracked on dashboard
10K+
Active users
1K+
Loyalty program users
90%+
Faster order placement
75%+
Less time tracking orders
80%+
Less manual work
15+
KPIs tracked on dashboard

Bottom - line impact

Sales operations digitized across India — faster cash cycle, higher sales-officer productivity, and a self-service dealer experience that scales engagement without scaling headcount.

Featured technologies

Testimonial

“Your dealer management application has transformed day-to-day operations, ensuring seamless collaboration, efficient order placement, and tracking.”

Chief Information Officer

Recent case studies

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