Advaiya researched and analyzed information about top PHP developer communities and categorized communities based on their reach, influence, and alignment i.e. aligned, neutral or competitive to customer products or services.

Based on influencer and alignment map, Advaiya created a set of recommendations to engage neutral and competitive communities to change their perception about customer’s offerings and solution. Also created possible entry points / connection points for each community.

This helped high influence communities which were opponents or neutral to change their perception about customer’s products or services and building and sustaining relationships.