The cement industry is a core part of the construction sector, enabling infrastructure and development.
The company is one of India’s flagship cement manufacturers with multi-state plant and dealer operations. Real-time visibility into the pan-India dealer network is core to channel performance.
Web and mobile application giving dealers one login to place orders, download invoices, view ledgers, redeem loyalty points, and access live schemes.
Dashboards tracking 15+ KPIs with place-order-for-dealer capability and real-time SAP data through a WCF middleware service.
Loyalty and engagement engine
Configurable points credit/debit, gift catalogue, exclusive schemes, multi-language support, and BTL allocation with approval workflows.
Sales operations digitized across India — faster cash cycle, higher sales-officer productivity, and a self-service dealer experience that scales engagement without scaling headcount.
“Your dealer management application has transformed day-to-day operations, ensuring seamless collaboration, efficient order placement, and tracking.”
–CIO,
Birla Corporation Limited
