Advaiya helped develop detailed strategy and built required content assets to address user experience developers as a target audience for the client’s Application Development and Platform Marketing Group.

Advaiya reviewed and identified the gaps in their current marketing and redefined their messaging and positioning framework to effectively reach the target market. An excel based field ready wizard style tool was also developed to help the sales representative select right parameters for executing a custom campaign. We also developed collaterals for sales enablement including discussion guides, presentation, telesales scripts and compete analysis.