To meet the client’s goal of enabling sales within technology audience, we created a content plan and devised a content set including digital and traditional content assets. These were designed to be used at specific contexts like email campaigns, account relationship, corporate events, digital campaigns etc. We created a comprehensive set of content artifacts covering technical, user and business aspects of the product as relevant to various audiences.
The project included creation of printed materials as brochures, catalogs, technical data sheets, handouts from sales presentations, standees, and digital resources as sales presentations, newsletters, emailers, interactive infographics, blogs and whitepapers.
