Advaiya helped Microsoft in comparing Windows Store for Business with Apple Volume Purchase Program (VPP), Google Play for Work, and AWS Marketplace. We explored all the marketplaces in-depth and carried out a feature-by-feature comparison to determine their strengths and weaknesses.
The final research sheet included comparison of about 70+ features across 8-10 attributes; along with a discussion guide that included overall value proposition of Windows Store for Business with SWOT and talking points for field objections from customers. It helps field persons and internal sales team to address differences and objections from customers for a competitive solution.
