In this highly advanced digital age, web presence is crucial to enthrall customers, prospects, business partners and investors who are looking for your products and services. Businesses that optimize their web presence through digital marketing realize improved engagement and better brand visibility.
By leveraging the latest technology platforms, Advaiya help its clients to build a strong online presence and connect with their target audience and relevant stakeholders. We facilitate our clients to deliver high quality, relevant and impactful experiences across multiple modern platforms with relevant assets including robust positioning and messaging frameworks, go-to-market strategy, appropriate content, and many more. We create a context aware positioning and communication approach across all aspects of marketing – plan, content, execution, automation, and governance.
Web Presence
We offer remarkable design for your website which are fully-customizable and mobile responsive with compelling content and modern aesthetics. We make sure that the brand culture reflects through the website while ensuring to keep the UI clean, intuitive and beautiful with reduced mouse clicks and lesser eye movements. Our focus is to address underlying customer desires via intelligent personalization and leveraging the power of content and rich media.
Search Engine Optimization
To showcase clients’ capabilities on internet, it is important to stand out on prominent search engines and to ensure this, an effective SEO in place is significant. Starting from the keyword analysis, content optimization, code level analysis, off-page and on-page optimization, and social media integration, we analyze the specific industry, competitors, and the appropriate keywords for ranking the website on leading search engines. Our SEO packages ensure that you not only get better rankings and increase in traffic, but also enhance brand awareness.
Social Media Marketing
Advaiya, with its robust social media marketing strategies helps businesses grow in their segment and compete. We help our clients discover the correct platform based on their audience, plan and design overall digital transformation strategy and focus marketing efforts correspondingly.
When we engage with any client, their objective becomes ours. We understand that every business is unique, and their marketing goals are distinct. Our consultants strategize marketing plans by deeply understanding the current state of clients’ business, their customer’s journey and align them with the overall business strategy and goals.
We always strive towards a long-term partnership with our customers, and allocate a team that is – enthusiastic, passionate, persistent, and determined. We have different set of digital marketing offerings for small, medium, and large businesses, which ensure that our customers get good return on their digital marketing investments.
Our offerings:
Digital strategy
- Digital presence assessment and gap analysis
- Strategy development – digital presence and marketing
Web and devices experience
- Intuitive and adaptive design development
- Design and development for multiple interfaces and devices
Interactive assets and new media creation
- Media, interactive widgets and apps
- Whitepapers, and presentations
- Brochures, and datasheets
- Infographics
- Branding assets and templates
Personalization
- Personalized websites and apps
- Real-time analysis of multiple parameters
- Checkout experience optimization
Digital SEO/SEM
- Keyword analysis and site optimization
- Site and page indexing
- Paid search management
Social media enablement
- Social media tools and content creation
- Social media marketing and advertising
- Social media optimization
Web, social, and mobile analytics
- Customer analytics
- Social and sentiment analytics
- Mobile analytics
Web infrastructure and content management
- Enable and support web/digital infrastructure
- Digital content and asset management
- Implementation of web standards and best practices
