Solutions – customer engagement

Customer insights
and marketing

Unifying your customers’ journeys with smart insights

Step into the realm of connected customer journeys with our comprehensive solutions built on Dynamics 365 Customer Insights, bridging the gap between targeted engagement and customer expectations. Our solutions enable unparalleled perspectives across the entire customer journey, from initial engagement to post-purchase analysis. With a clear and insightful understanding of your customer base, powered by data-driven decisions, we enable you to foster enduring customer loyalty.

Our customer insights consulting and implementation services empower you to execute and implement digital initiatives in areas such as real-time insights and reporting, segmentation and targeting, lead generation, automated digital campaigns, predictive analytics, 360 degree customer view and data integration & cleansing with AI and Copilot.

At Advaiya, we use an enterprise architecture approach that relies on robust core business applications and data platforms as well as supporting highly adaptive and capable peripheral automation. We extend core business applications with innovative data, processes, and AI-led automation to suit your unique contexts, giving you a strategic advantage.

Technologies used

Azure OpenAI Service

Data Activator

Microsoft Fabric

Dynamics 365 Insights

Dynamics 365 Marketing

Power BI

Why choose Advaiya

Strategic customer engagement planning

Smart objective setting: Define clear research objectives to derive actionable insights aligned with your business strategy.

Customer data unification: Integrate and enrich marketing, sales, and service data to gain real-time insights into customer behavior and anticipate future opportunities using AI.

Orchestrated customer journeys: Seamlessly orchestrate customer journeys and deliver contextually relevant content in real-time, enhancing engagement and satisfaction with data driven personalized campaign automation and digital marketing.

Actionable insights implementation

Strategic planning for implementation: Plan how insights will translate into actions and establish metrics for success, ensuring organizational readiness and value-driven outcomes.

Enhanced productivity with Copilot: Streamline work processes using Copilot in Dynamics 365 Customer Insights. Convert simple language prompts into new queries, insights, and content, boosting productivity and efficiency.

Real-time insights and reporting: Access real-time customer insights and generate detailed reports for agile responses to changing trends, fostering improved business agility and customer satisfaction.

Data-driven customer journey enhancement

Data integration and cleansing: Seamlessly integrate and cleanse data from various sources, ensuring accuracy and consistency for insightful customer profiles.

360-Degree customer view: Create unified customer views by aggregating data from sales, marketing, and service interactions, enabling personalized engagement and better understanding.

Predictive analytics and segmentation: Leverage advanced analytics to forecast customer behavior, enabling precise segmentation and targeted marketing efforts for enhanced engagement and satisfaction.

Our approach

Leveraging platform strengths and innovations

We follow the latest Microsoft recommendations and our industry-leading methodologies, our practices ensure our solutions are reliable, secure, extensible, and upgradeable while leveraging and embedding AI (and Copilot) to its fullest advantages.

Powered by business understanding

We invest in understanding industry, functional, and your company’s unique aspects which adresses your purpose comprehensively.

Staying ahead of the game

We stay on the leading edge and our team and solutions continuously evolve to meet your business growth needs. Our continuing engagements ensure enhanced functionality, improved user experience, and access to new tools and capabilities.

Accelerating results with phased execution

With our enterprise architecture driven phased approach, we have the ability to implement solutions and address your immediate needs. Our approach provides flexibility and agility in adapting to changing business requirements.

Our commitment

Our leadership and team of experts care about your needs and goals, ensuring that you get the best support, solutions and hands-on interactions when working with us.