Advaiya launches Digital Marketing Effectiveness offerings
Marketing landscape is evolving at a breakneck speed with the new technological advancements that are happening everyday like in the Digital marketing space. Digital marketing is about reaching, attracting, converting, and retaining customers by leveraging the newer and much more sophisticated (than traditional media) technology mediums. The effectiveness of digital marketing is about the effectiveness of the entire marketing effort and that it cannot be looked in isolation. Digital marketing effectiveness is very much dependent on how it engages with the entire marketing and sales lifecycle. We agree to the fact that to make digital marketing effective it requires a 360 degree approach that includes identifying target audience, right segmentation, choosing the right channels, technology and platform, and engaging through right digital touch points. Digital marketing efforts, to be justified, should be translated into relevant business outcomes. Our marketing services including digital marketing services are focused (beyond the volume, velocity, and creativity aspects) on performing activities that align with your marketing and communications strategy. We align to your overall customer engagement approach and provide marketing services with full cognizance to the upstream and downstream aspects of your customer engagement lifecycle. Measuring the effectiveness of the marketing programs (especially digital marketing) is another important aspect for businesses and analytics plays an important role here. With our expertise in Big data and analytics, we provide relevant insights to you to – measure the overall effectiveness of your digital marketing efforts, and also identify cross-sell/up-sell opportunities. We understand that marketing works differently for different businesses, especially digital marketing with multiple factors coming into play – different target group characteristics, brand vision and brand age, size of the business and budgets, nature of offerings, values and beliefs of management, etc. Thus, generally prevalent standard digital marketing engagements may not work effectively. We have rich experience of working with businesses of different sizes and nature – from leading technology companies, to start-ups, SMBs, and prestigious event organizations. We have recently expanded our digital experiences portfolio by defining neatly packaged ‘Digital Marketing Effectiveness’ offerings. We use a framework-based approach to holistically look at your requirements and offer a packaged solution which best suits your business within your budget and other constraints. Our offering for digital marketing effectiveness can: Support you in building an effective digital strategy Help you build a web presence in alignment with your plans Make your web properties work as an online salesman for you Help effectively reach and attract customers online Help you build a trusted relationship with your customers We have defined our digital marketing packages to suit the different outlay and contexts. With our digital marketing effectiveness offering you can start small (optimal efforts) and scale as required. We will be publishing our digital marketing effectiveness offering and package details on our website soon, however, in the meantime feel free to talk to us to know more about our digital marketing effectiveness packages. You can reach us at connect@advaiya.com
Advaiyans celebrate the Independence Day with rejoice
We celebrated the 68th Independence Day at our Udaipur office with great patriotism and warmth. Celebrating Independence Day every year and remembering the valor of the ‘great freedom fighters of India’ has always been a part of the culture of Advaiya. Like every year, this year too everyone including employees and their families gathered at the Advaiya lawns for flag hoisting ceremony. We invited Shri Anil Godha, MD at Godha Enterprises Ltd. and the children of Advaiya employees who were present , to hoist the flag. Anil ji addressed the employees and in a brief speech he reiterated the key points from the PM’s maiden Independence Day speech including channelizing the youth’s talent, Digital India, and promoting India as a manufacturing hub. He said that while we are celebrating our country’s 68th year of independence, but we as individuals and society are still not free in its true sense. We should focus on setting ourselves free from hate, bureaucracy, and jealousy and work together as a team towards the betterment of our families and the society. He also appreciated Advaiya supporting the ActionUdaipur initiative and also that it made available its development services to build ActionUdaipur.com under the vision and guidance of District administration. “We should promote and leverage the initiative more and more to make our city a better place to live” he added. Post this, one of the employee’s son recited a patriotic poem which was appreciated by everyone. Ruchika Godha, Director of Employee Effectiveness at Advaiya proudly says “It’s great to see the employees bringing their families along to celebrate this day with the company’s owners and senior management. This gives a true sense of bonding that all of us have as a family (the Advaiyans).”
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July 21, 2014: Manish Godha, CEO and Founder of Advaiya Solutions – a leading technology and marketing services company, has been invited to participate in a panel discussion at INTEROP on “Why Innovation Management is Right for CIOs”. This interesting discussion would reflect on how today’s CIO is caught between ‘keeping the lights on’ (with tight budgets) and continuously keep innovating. This discussion would be moderated by Mr. Romi Mahajan, a renowned marketer and creative thought leader. Other panelists in this discussion are – Mr. Vivek Bhaskaran, Founder of IdeaScale, and Mr. Harish Chandra, GM-IT at Sarovar Hotels. INTEROP is a global event that brings together IT decision makers, vendors, experts, press and analysts in an interactive forum. INTEROP globally has met the needs of technology buyers through in-depth educational programs, a solution-rich exhibit floor, and by showcasing live technology demonstrations from leading vendors. This year’s first INTEROP event is being held in Delhi from 24th– 25th July 2014.
Advaiya introduces xBOM packaged content offering
Advaiya Solutions, today announced the launch of xBOM – a packaged content offering. Today, content marketing is perceived as a critical part of the overall mix in order to increase the effectiveness of marketing and communication. Building effective content marketing strategy requires a lot of investment, proper planning, and a good set of content assets. Advaiya’s xBOM is a simplified set of packaged content offerings, focused on providing the needed guidance and enabling you to build the relevant content, in the right form, and disseminate at the right time to the right people. Currently, xBOM offerings cover the most common scenarios – product and service launch (pre-launch and post launch), sales force readiness, partner enablement. In near future, Advaiya plans to launch xBOM offerings for many more relevant scenarios. Excited about the launch of xBOM, Mr. Manish Godha, Founder and CEO of Advaiya says “xBOM is all about enabling you to rapidly getting to value by supercharging your content marketing, taking the content development load off from you, and delivering high-quality, reusable content assets to you.” Advaiya has an extensive experience of developing relevant content assets and artifacts across the entire sales and marketing lifecycle for leading technology companies as well as innovative startups. For around eight years, they have been producing high quality, audience-targeted marketing and sales content for positioning technology products and solutions – whitepapers, videos, interactive ads, playbooks, articles, creatives, infographics, websites, discussion and conversation guides, mobile apps, emailers, newsletters, value pitch, compete collaterals, and more. Manish said that, “having the right content has always been important. But with the customers increasingly spending most of their time on digital mediums – web, mobile and social, and easy access to content management and dissemination tools, content marketing has gained traction and momentum. You can deliver your messages (in any form factor) to your audience within minutes, which is not possible using the traditional marketing channels. This has led to an increase in the demand for content.” With customers available on multiple touch points it is likely that a lead can be generated from anywhere. Companies, along with delivering the right content across different touch points, also need to be available on these channels to interact with their customers. Manish says, “that for having a competitive edge it is also important to ensure that you are spending enough time listening to your audience’s needs and continuously optimize your products and messaging accordingly. Our xBOM offering addresses just that. We partner with you to ensure that your content needs are met so you can look after strategy and actually spend time talking to customers and partners. We want to power your content marketing initiatives and believe that xBOM provides you the relevant materials that you need.” With xBOM, Advaiya’s focus is twofold. First is to provide directional support to customers on content planning and roadmap, and identifying the right channels to adopt based upon audience, business & technology contexts, etc. Second focus is to provide content development services – content writing, creative services, production and processing, quality assurance, and content management. Mr. Romi Mahajan, a renowned marketer, President of KKM Group, and an advisor to Advaiya Solutions commented, “xBOM is exactly the sort of breakthrough I have come to expect from Advaiya Solutions. Customers have a clear and well-defined need for package content that connects to their business scenarios but do not have the twin luxuries of large budgets and long time frames in which to realize value. xBOM is a perfect solution for this business conundrum.” The Advaiya xBOM launch coincides with the inauguration of one of the premier technology marketing events – Tech Marketing 360, which will start this week in California (US), where Manish has been invited to speak about his insights on technology marketing and Advaiya’s Technology Marketing-as-a-Service (TMaaS) offering. Get more details on Advaiya xBOM on – http://advaiya.in/xbom/. Read Advaiya xBOM blog – http://advaiya.in/blog/advaiya/advaiya-xbom-it-is-all-about-positioning-and-messaging/.
Advaiya CEO to speak at Tech Marketing 360 in California
Technology is the most dynamic and challenging speciality in the world of marketing. Tech Marketing 360 is the event dedicated to the tech marketers, to be held in California from 18th-20th February, 2014. Mr. Manish Godha, CEO and Founder at Advaiya Solutions, a leading technology marketing company, has been invited to share his insights on Technology marketing at this path-breaking event. Tech Marketing 360 aims to build a community of tech marketers, for organizations witnessing top thinkers from top companies immersed in a community of practice. Over three days at Tech Marketing 360, 400 senior-level tech marketing professionals will discover the most recent and cutting-edge innovations and strategies to drive marketing success. This event is for Senior Marketing Managers, Marketing Directors, VP of Marketing, CMOs, Advertising professionals, demand generation and lead generation professionals, Media and Agency professionals and Communication professionals. Advaiya, the only sponsor from India, would be sharing its view on technology marketing, and would also be sharing its technology marketing capabilities and offerings with attendees. Advaiya’s strength lies in leveraging its deep capabilities and organized multiple skillsets, and fostering partnerships with leading technology firms to drive scale and value for their customers. With the current developments in the Indian IT industry, it is uniquely positioned to become a strategic business enabler by taking technology beyond operational efficiency. Advaiya is based out of Udaipur and has carved a place for itself to be recognized as thought leader in the Tech Marketing Industry. This event would discover how to balance changing decision-making and tactical processes, bridge the gap between the quantitative and creative to establish an entirely new command of your marketing strategy, and drive real business outcomes for your organization. Mr Manish Godha will elucidate on “Technology marketing as a service” in his session. He believes that Technology Marketing is the most fascinating and dynamic of all of marketing’s verticals. In this session, technology marketers will learn how to manage the chaos by using some basic frameworks—and to emerge as the luckiest marketers. If you happen to be there at the event, stop by Advaiya’s pod to have some interesting conversations with Manish on technology marketing and Advaiya’s Technology Marketing as a Service (TMaaS) concepts. Manish, while expressing his pleasure adds, “Advaiya is geared to expand its customer base in India, Middle East, Europe and US in the coming future. It endeavors to serve Tech Industry with right expertise in both technology and marketing areas and to partner with them for their technology led business innovation. With its expertise in the latest technologies and marketing with enterprise architecture based approach, Advaiya is all set to become universally recognized as a highly trusted organization with rich intellectual assets and valuable services and products.
Enabling Platform
The complex set of technologies enabling today’s business need not be complicated. (Seehttp://www.ted.com/talks/eric_berlow_how_complexity_leads_to_simplicity.html for a perspective on complex v complicated.) Our observations of enterprise technology implementations reveal a preference for a rather simplistic approach of finding the best available technology solution for any specific problem area. Somehow these blinkered views of the problem space are expected to aggregate into a superior and enabling infrastructure for running a business. But mostly, this is a recipe for a fragmented and fractured collection of technology knick-knacks barely supporting the business processes at quite a cost. For a business, there’s rarely one primary technology piece, but the technology initiatives are often run as if the current is the killer one. Case in point is ERP. ERP as an infrastructure for handling the business transactions is, of course, a key and a critical element for business enablement – but we have always asked more from technology and to achieve the competitive advantages or higher business efficiencies many more elements need to be orchestrated. Also, it is convenient (and misguided) to think of information systems as one other piece in the business’ jig-saw, a view that completely ignores the all-permeating nature of IT and end-less dependencies that information systems have. This is complicated, nay, complex. This quagmire is compounded by presence of immense and ever-evolving technology options and the fact that parts of business may not fathom technology impact on business as a whole. Information technology is increasingly business critical and, of course, technology is a business decision. That, business process architecture is a key success factor, cannot be ignored. Embracing complexity is the first step leading to emergence of simple solutions. One needs to step back (and, not dive deeper) and and take an overall view. The Platform Vision model allows us to do that being a method to discern, comprehensively, the business and technology architecture components. The knowledge about various industry verticals, major technology and services vendors and the value parameters for business impact can be, thus, used to ascertainment of best mix of business process and technology components. This can lead to a roadmap for an enabling technology platform for business as the considerations of best fit and value along with technical and business dependencies, interoperability concerns and technology futures can be adequately addressed.
What’s in a name (again)
It was more than three years ago, I made a post about the name — Advaiya. I guess its time to talk about it again. I hear the question about the meaning of the word ‘Advaiya’ often. And, almost equally often, I hear well attempted but wrong answers. For one, the concept that this word embodies is difficult to comprehend and even more difficult to articulate. Also, its easier to derive the meaning: unique, without any second – as ‘-dvaiya’ is confused with more commonly used ‘-dwitiya’. Advaiya is about the intrinsic oneness (or non-duality) in obvious dichotomies. This ‘oneness’ is not the commonality of elements in (that is, intersection of) disparate sets, nor is it about their union. This is about realizing them to be the same, as one — one core with varied manifestations. Does it apply to our business? To our approach? To our services? Absolutely. We consciously attempt to see beyond the divisions — different technologies, various applications, many business processes and, ultimately, the division of technology and business — to uncover the underlying oneness. Its natural then to view technology as one integrated platform, to enunciate, build and leverage an encompassing enterprise architecture, and to frame governance structures which aligns IT to business’ strategy. This, in no way, implies ignoring the differences, what we have discovered is that the quest for oneness leads to a much more symbiotic view of the different parts.
What’s Advaiya
Advaiya is a solutions company. It has the capability to add value to business processes and to build valuable business processes via its technology and business skills. Advaiya is not a large company. Advaiya does not see itself restricted to particular domain, vertical or technology framework. The central value is belief in ‘Advaiya’ : the core, the oneness in businesses, technologies, people and processes. The core which manifests itself into a rich, vibrant and complex tapestry of modern businesses. Advaiya does not ignore differences, it would rather accentuate them — for Advaiya has no fear of variety — to manage them by thinking beyond them, beneath them. Advaiya has chosen to build platforms, solutions, applications and programs with Microsoft technologies. Advaiya has expertise in various enterprise technologies. The choice of expertise and technology flows from the judgment that this is a good way to end the duality of technology and business.
English and C (Again)
In a post, a few months ago, I drew a few parallels between programming skills and language communication abilities. That these two are different is very obvious. But what strikes me is apparent lack of appreciation of the fact that programming is not about syntax, its about encapsulating complex concepts in an intelligible depiction. (Thats exactly what language — as in English language — is all about.) Also, language skills are vital not just for communication but for thinking also. Bad communicators can be good programmers — I know and respect a lot of such people — and many good communicators would be scared of programming. What’s important to realize is that these skills are complimentary: one can reinforce other.