His experience spans the areas of software development, enterprise architecture, marketing, assurance, risk management, security and IT governance. Having founded Advaiya, Manish currently contributes towards shaping overall business strategy, and provides direction and vision to the organization’s various business initiatives. He specializes in enabling individualized solution sales and has developed analysis-based frameworks for allowing effective profiling and solution discovery. A practitioner of statistical analysis and systems approach, he has an evolved perspective on potential and fallibility of data-led decision making under complex contexts.. A technology professional and enthusiast, Manish is particularly interested in the ways in which technology can have a transformational impact on business.