Move from reactive to predictive customer insights to supercharge your business
Looking into endless amount of data fragmented across different sources to understand customer behavior and deliver tailored customer experience is a challenge that most organizations face in today’s competitive environment. Getting a complete and actionable view of every customer across different touch points can make a difference between success and failure.
Dynamics 365 Customer Insights, a Customer Data Platform that unifies customer data and provides 360-degree view of customers to enable organizations deliver personalized customer experiences. With unified data and intelligent insights companies can drive targeted engagements across marketing, sales, and service to stay ahead of their competition.
How to use Interactive Dashboards available in Dynamics 365 Customer Engagement applications
Dynamics 365 Customer Insights done differently
Unify data from disparate sources
Brings together all of your data from many different sources: transactional, observational, behavioral, and other sources using 20+ out-of-the-box connectors and advanced built-in tools for mapping, matching and merging of scattered data to break down silos and enrich the customer data
Gain a holistic view of customers
Get a complete and unified view of customers with deeper insights into each customers’ profile like history, interests, activities, and interactions with your brand at one place. With the intelligent insights and recommendation at your fingertips, empower your employees to connect and engage with customers in the moment and build strong relationships through omni-channel experience
Unlock intelligent insights and act
Gain deeper insights, discover new customer segments, predict customer intent, identify next best actions, provide product recommendations, and a lot more using pre-built machine learning capabilities and AI-driven recommendations. You can leverage these real-time insights and KPIs to engage the customers with confidence, deliver personalized experiences, and optimize business processes across all channels of engagement including email marketing, advertisement, website, marketing campaigns, etc. to derive insights and KPIs that power personalized experiences and optimize business processes across all channels of engagement
Adapt and extend
Embed the intelligent customer insights into powerful services and tools in the Azure platform, other line of business applications like Power BI, PowerApps, Dynamics 365 Sales/Marketing/Service or any third-party application using APIs to seamlessly access rich customer data, enable informed decision-making and serve the customers better.
