Publication – Financial express
Digital transformation is no longer just an option; it has become a strategic imperative for organizations—aiming to not only survive but also thrive in today’s modern business landscape. A critical factor in this transformation is customer experience, as it significantly influences how customers perceive and interact with a brand. According to a recent study, 86% of the customers are willing to pay more for a great customer experience. Thus, it is crucial for businesses to ensure superior customer experience. To achieve success in this regard, businesses must focus on creating customer experiences that are not only relevant and personalized but also delightful.
The process of crafting such experiences involves utilizing the potential of newer tools that enable efficient and tailored interactions at every stage of the customer journey. In this context, artificial intelligence—particularly Large Language Models (LLM) like GPT-4, CTRL, T5, Megatron-Turing and BERT—plays a pivotal role. AI has become a powerful ally for businesses, offering the promise of efficient and personalized interactions throughout the entire customer journey.
