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The evolution of business intelligence: From reporting to predictive analytics in CRM
Publication – PC Quest
Discover the evolution of Business Intelligence: From reporting to predictive analytics in CRM. Leverage data insights for informed decisions and strategic success.
Data has become the currency of success and a powerful asset for businesses today. Organizations understand that data holds the key to success and want to leverage it best. Business intelligence (BI) refers to the systematic process of gathering, analyzing, and presenting data to aid in business decision-making. It enables organizations to make informed decisions, enhance efficiency, and stay competitive by leveraging data to drive strategic initiatives and improve overall business outcomes.