Publication: CXO Today
By Dharmesh Godha, President & CTO, Advaiya Solutions
Businesses have spent over a decade modernizing systems, migrating to the cloud, and integrating enterprise platforms. While these efforts have solidified their digital backbone, a critical gap persists in day-to-day operations. The “last mile” of execution, where customer interactions, decisions as well as workflows unfold, typically remains fragmented and manual. Traditional automation, hooked into core systems, struggles to address this complexity. It is designed for consistency, not variability. With the increasing dynamism of business environments, this drawback becomes increasingly evident. Hence, firms have come to realize that the effects of automation need to move beyond its core. Its application at the edges makes adaptation possible, while the center remains stable.