EXCLUSIVE | Manish Godha, Advaiya: Cloud computing a big driver for digital transformation


Advaiya receives the recognition of Great Place

In an exclusive interaction with MediaBrief, Manish Godha, Founder and CEO of Advaiya, speaks about the tailored digital transformation solutions that Advaiya provides and how it is helping organizations identify ways to become more profitable by implementing strategic changes. He also speaks about how startups and SMEs can leverage Cloud computing & Data Science and how organizations can enhance output via Intelligent Automation.

Give us an overview of Advaiya and its journey so far?

Advaiya is a technology consulting and implementation services organization that provides tailored digital transformation solutions for services businesses with business applications, analytics, and cloud. Advaiya has gained experience and expertise in working with and for services businesses, particularly, field services; project services (including EPC), and professional services.

Our goal is to assist businesses in gaining a competitive advantage by enabling a digital workplace by finding, architecting, implementing, integrating, and assuring the adoption of essential technological solutions and innovations.

As a result, we offer solutions that enable organizations to obtain or acquire the appropriate data, interpret it, and act on it. Advaiya has focused on making cutting-edge technologies work with organizations since its inception, and it has now successfully delivered digital transformation initiatives for some of the world’s largest and most innovative corporations.


What are the services Advaiya offers, and how are they different from its competitors?

We offer solutions for enterprise-level innovation and tech enablement, allowing growth-minded companies to use the right technologies more quickly. With services vertical as focus, we realize that the key characteristics of such businesses from a digital transformation perspective include the importance of customer engagement, work management, and people productivity.  We aim at providing solutions enabling better insights, increased productivity, easy work management, and decision-making.

Advaiya stands out with its global team of skilled professionals who possess diverse capabilities and vast experience who can decode the unique contexts and needs with leading technology and marketing capabilities to outstand the competitors.

What has been the impact of COVID-19 on your business? How have you helped your clients navigate through the crises?

The lockdowns due to COVID-19 impacted our customers and target markets differently in different sectors and geographies. Demand for our services shrank and we had to rework focus areas, delivery models, and sales methods. We refocused our business to help customers revamp their core operations.

At the same time, we adopted work practices and training sessions to productively work remotely. Especially during the last year, we had enabled our clients, successfully implement and improve business management systems in a hybrid work environment. With our expertise, businesses could experience the power of cloud and analytics right at their fingertips while working remotely in different locations worldwide.


Advaiya’s services for its customers enable better decision making, enhanced customer experience, increased business efficiency, and technology-led innovation, even in crises. We have enabled technology solutions for our customers which have become very relevant in these times.

What are your thoughts on Cloud computing, Data Science, and how can they be a game-changer for start-ups?

Cloud computing is a big driver for digital transformation and so has the potential created by the application of data science. Cloud computing and data science go hand in hand for enabling new revenue streams, new kinds of business models, and new ways of monetizing the capabilities that a business can bring.

Thus, it’s not just enterprises but also startups that are benefiting from the new computing paradigms. While enterprises are benefiting from the efficiencies, scalability, and power of these technologies, startups are now exploring new business ideas built on the possibilities that these technologies bring forth.


A new breed of cloud-specific start-ups as well as based on the potential of data is now rapidly evolving. Add to that, the fact that cloud technologies allow businesses to bootstrap and keep a flexible cost model-based and aligned to their scale means that startups can be way more innovative and experimentative.

How do technology consulting and implementation services provide digital transformation solutions? 

Consulting and implementation companies like Advaiya, help organizations identify ways to become more profitable by implementing strategic changes with the help of technology.

The digital transformation journey involves defining a strategy for a business that is aligned with technology’s potential and then creating a road map for implementing the same. This has to be followed by a diligent and high-quality implementation which should drive technology adoption as well as monetization for a company.

As the digital infrastructure grows, the potential for newer insights, creativity, and better decisions gets realized. Any organization would, at this point, see many more opportunities for intelligent automation.

Hence, we believe in the 4I approach of consulting and implementation, that is, information strategy, implementation, insights, and intelligence, as key for successful digital transformation. 


What are your plans for growth… Top priorities for 2022?

Advaiya is on track to double itself in value creation in 12 months. This involves deeper engagements in business analytics, applications, and cloud with the existing client base and expanding its market in business intelligence, cloud data infrastructure, and business applications like project portfolio management and customer experience.

We focus on the services vertical which are seeing immense growth and innovation and thus taking up numerous digital transformation initiatives.

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