It’s a competitive world and let’s face it, we all worry whether we are providing appropriately targeted messaging for our products, meeting content needs, providing sufficient artifacts to aid the sales team for customer conversations, providing adequate support for our partner ecosystem….the list goes on!

Almost everybody is investing a lot in content marketing- be it blogs, social media, whitepapers, datasheet, videos, you name it- to meet these needs. But is it conveying to your customers what they want to hear? Or is it just another piece of jibber-jabber!

This makes it imperative that you produce the content assets which ensure the right messaging for the right audience through right channels.

And that brings us to xBOM.

Advaiya’s xBOM is a set of neatly packaged content offerings built to help you succeed. These offerings cover common scenarios – product and service launches, sales force training, partner enablement, and much, much more. In order to get your entire ecosystem ready, you need to build the right content, in the right form, delivered at the right time. xBOM is all about simplifying and optimizing your content marketing, reducing your workload, and getting to value rapidly.

It’s really that simple. We will partner with you to ensure that your content needs are met so you can attend to strategy and actually spend your time talking to customers and partners. We want to power your content marketing initiatives and believe that xBOM provides you the materials you need while not breaking the bank.

With xBOM you can:

  • Launch your products in record time
  • Target your content to the right audience
  • Take time out to go strategic and talk to customers
  • Connect with partners
  • Aid your sales people with necessary tool to do well in field

So you can use xBOM for:

  • Product Pre-Launch
  • Product Post-Launch
  • Sales Readiness
  • Ecosystem Enablement

For starters, these packages have been defined at three levels – basic, regular and advanced to suit your outlay and roles. We, of course, have the flexibility to customize these packages to suit specific needs and context.

We have launched xBOM today. And for more details on how you can transform the way you position your brand and offerings, do visit –

Read the xBOM press release –

Posted by Advaiya

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