Marketing and sales success depends heavily on performance of the channel or the partner eco-system. Advaiya helps marketing and sales organizations with approach towards partner enablement which aligns with organization’s overall business strategy and customer acquisition and support model.

Eco-system strategy

Advaiya builds on understanding of product, market and partner roles to identify right partner profile and partner program management approach. This includes identification of appropriate partner types, engagement models, incentive structures, recognition and levels, and partner management functions. We help create a comprehensive framework for enrichment of the partner eco-system, aligned with business and product strategy.

Recruitment and on-boarding

It is critical to attract and identify right and driven partners for sales and customer engagement success. Whether for resale, services, product enhancement or customer support—right partners with capabilities as regards skills, experience, investments and scale are critical. Advaiya helps by identifying important criteria, employ research and profiling activities to identify, and communicate to educate and attract appropriate audience. We help with performing required onboarding activities, and enable jump-start with right content and orientation efforts. We work as a service provider and an agency to ensure that all the aspects of partner management are covered in a single integrated framework.


We enable your partners with our readiness programs, which include: sales assets, training events, field engagement tools, competitive discussion and sales guides, value pitch decks, and self-paced training modules with gamification and incentives. We can set up on-going capability programs including administering aspects of recognition and levels (certifications, etc.).


Ecosystem success hinges on deep alignment, collaboration and cooperation. We help with services to engage the partner audience and ensure their involvement, preference and positive participation in a dynamic and aggressive style. We help with orchestrating activities like periodic newsletters, webinars, events, online promotions, social engagements, certifications, and many more. We target to drive partners for participations, gamification, award and reward programs at individual and partner level.

Capabilities and services:

  • Target segment analysis, market research, eco-system need analysis
  • Partner program development
  • Through-partner and to-partner sales and marketing assets development
  • Recruitment and engagement activities
  • Partner management assistance